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# You get to choose your hard
- URL: https://cje.io/2026/07/10/you-get-to-choose-your-hard/
- Published: 2026-07-10T16:00:00.000Z
- Updated: 2026-07-10T15:59:59.000Z
- Author: Casey Ellis
- Tags: Hot Takes

Being known for what you're against is easy.

Being known for what you're for is hard.

You get to choose your hard.