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# Treasure
- URL: https://cje.io/2020/01/11/treasure/
- Published: 2020-01-11T00:00:00.000Z
- Updated: 2026-02-09T01:00:13.000Z
- Author: Casey Ellis
- Tags: Personal, Learn

> **For where your treasure is, there will your heart be also. – Matthew 6:21*

I believe in this as a universal truth. It’s a bit like gravity - You can argue and disagree with it all you like, but once you're done it still seems to be there… It's not a statement of dogma, but the essence of a truth that ends up looking more like physics than philosophy when you really dig into it.

Treasure is usually thought of in terms of money – but given how the West uses money it could just as easily be traded to apply to time, attention, effort, and all sorts of things. So here’s the challenge…

> **This statement is as true in reverse is it is in it’s original form. Your heart (as in, what your truly value in a way that is pure, true, and fully integrated with who you are) directs your treasure. Does what you say line up wth what you do?*

The concept applies as powerfully to business and budgets as it does to personal time/attention management.