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# Founder motivations
- URL: https://cje.io/2020/01/09/founder-motivations/
- Published: 2020-01-09T00:00:00.000Z
- Updated: 2026-02-09T01:00:07.000Z
- Author: Casey Ellis
- Tags: Building, Learn

A founder or category creator is driven by the delta between the full potential they see in the original concept, and where ever the business is up to from an execution standpoint.