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# Firing your clients
- URL: https://cje.io/2019/01/17/firing-your-clients/
- Published: 2019-01-17T13:00:00.000Z
- Updated: 2025-07-08T00:40:26.000Z
- Author: Casey Ellis
- Tags: Building, leadership, Thinking

This concept is pushed pretty hard in [Tim Ferriss](http://www.fourhourworkweek.com/?ref=cje.io "Tim Ferriss")’ book the [4-Hour Work Week](http://en.wikipedia.org/wiki/The%5F4-Hour%5FWorkweek?ref=cje.io "The 4-Hour Workweek") as well…

In a nutshell – you don’t want EVERYONE to be your client. You only want the GOOD clients. There’s no point having a great margin, smooth processes, and efficiency and profitability baked into all you do if 20% of your clients are consuming 80% of your effort for the same return.

The link is[ here… Great post.](http://www.alistapart.com/articles/getting-to-no/?ref=cje.io) Give some really practical tips on what to look out for, and what to avoid.

Enjoy!